AN ESOMAR WORLD RESEARCH FORUM
Technological developments
Susan WegnerAbstract
The phenomenon of Web 2.0 has created a lot of buzz in the industry and is about to influence and change existing business models and upcoming product innovations. Evolution of the Web has led us to the Web 2.0 where the users have changed from a solely passive consumer to a more active producer role. Currently Web 2.0 services focussing on mobile aspects show particularly high rates of growth: Mobile data is growing rapidly and becoming more and more mainstream.
Being mobile in a world of congested streets and highways, overcrowded parking lots, and delayed trains is a constant source of hassle and experienced as stressful and overly time-consuming. People increasingly seek convenience and ways to be productive while on the move. They want to be entertained and relieved from organizational bits and pieces on the trip.
Constant increase in mobile device capabilities as well as connectivity lead to mobile devices that have already acquired multimedia functions previously found on internet PCs only. Web 2.0 services for mobile devices enable a whole range of new possibilities for social interaction and information retrieval, e.g. in combination with location based services. The presentation will focus on the mobile technology trends and future applications addressed by some Deutsche Telekom AG Laboratories activities.
Susan Wegner
Susan Wegner is currently responsible for the “Mobile Services and Platforms” unit within the Innovation Development of Deutsche Telekom AG Laboratories. Focus of her work are mobile technology trends and applications for NGMN (Next Generation Mobile Networks). Susan has over 8 years experience in designing and managing innovation development within the Deutsche Telekom group.
Prior to joining Deutsche Telekom AG Laboratories, Susan hold department and top project management positions for several years including department manager of “Media Management”. She has been specialized in Mobile TV, IPTV, DVB-H and Digital Right Management. Susan holds a PhD degree in Computer Science from the “Technische Universität Berlin”.
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