Overview
In this dynamic market sector where results are expected within the hour and boundaries are endlessly extended, how does research provide real benefits? Products, ideas and technology seem to undergo a revolution every 6 months with better, faster and more advanced techniques and usage flooding the market place. Where do consumers’ needs come into the mix and how can these needs be defined in a world without boundaries?
Programme Committee
Dominic Fried-Booth (Chairperson)
Consumer Segmentation Manager
Broad Appeal Business Unit, NOKIA Mobile Phones, UK
James Fergusson
Strategic Head Sectors, Asia Pacific - Latin America - Middle East & Africa (ALM)
TNS, Singapore
Paloma Goytre
Market Research Director, Strategic Marketing
Orange, Spain
Scott Lee
Deputy Director, Head of Market Insight Team
KTF, Korea
Marcus Pritchard
Lead, Telecommunications
ACNielsen Customized Research (IR), USA
Heidi Weinert
Consultant
Siemens, Germany