ESSENTIAL BRAND MEANING
Temporal Dominance of Sensations (TDS)
Measuring concrete physical attributes as perceived by human senses
Brieuc de Larrard & Sandra Corneau
Abstract
The objective of our study is to validate the Temporal Dominance of Sensation method’s application to fragrance industry. First, we will present methodological principles and processing of data generated using the TDS method. We will then analyse results of a TDS-trained panel evaluating body washes, in order to discuss the interest of temporal parameter in addition of intrinsic sensory properties.
Brieuc de Larrard
EUROSYN, France
Brieuc is Market Research Director at Eurosyn, a French agency specialized in sensory and consumer science. He is primarily involved with managing and directing new product testing for consumer product companies and consults internally with R&D, Quality and Market Research Organizations. Since 8 years, he has developed sensory techniques in new sector such cosmetics, packaging, automotive and textile and is also actively involved in carrying out relationships with other sensory research companies worldwide.
Sandra Corneau
Symrise, France
Sandra has been working for Symrise, worldwide flavour & fragrance house, for the last 6 years as Sensory & Consumer Science Manager, creating the sensory department in 2001. She has been focussed since on Flavours and especially on Dairy & Ice creams market Europe wise. Her role consists in supporting sales & creation in knowing better European dairy market and consumers needs, but also in keeping up with innovative sensory methodologies. She has previous working experience in food industry as Nestlé and Unilever as consumer scientist. She has a master degree in Chemistry of Flavour & Fragrance completed by a scientist degree in Sensory Analysis and in total 10 years experience in that field.
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