ESSENTIAL BRAND MEANING
The fragrance industry
Assessing opportunities and threats to the global market
Diana Dodson & Clare Lees
Abstract
At US$30.5 billion, the global fragrances market is one of the beauty category’s largest and with solid growth in 2001-2006, forecasts to 2011 are promising. Euromonitor International’s presentation in November will set the scene for the conference by demonstrating how strategic planners and marketers in the fragrances industry rely on all levels of research, including industry, country, consumer and economic, to guide their work. The paper will draw on Euromonitor International’s 2007 Cosmetics and Toiletries database and analysis, Food and Health and Wellness systems and newly launched Ingredients project, as well our Countries and Consumers database and economic and consumer trends analysis.
Euromonitor International will examine the major trends in the fragrances market, highlighting important new innovations and exploring the impact of consumer and economic drivers. Within this context, Euromonitor International will then close with an examination of the potential opportunities and threats to the market going forward.
Diana Dodson
Euromonitor International, UK
Diana Dodson is a Senior Industry Analyst specialising in the global cosmetics and toiletries industry, at the world’s leading consumer market analyst Euromonitor International, which she joined in October 2004. She is based at Euromonitor’s head office in London.
For more than 30 years, Euromonitor has published internationally respected market research reports, business reference books and online information systems, providing strategic business intelligence for the world’s leading FMCG multinationals.
Diana’s role centres on trend analysis, using her extensive knowledge of the global cosmetics and toiletries market and the economic and consumer drivers that feed into it.
She is responsible for updating Euromonitor’s Cosmetics and Toiletries industry page with insights on the latest trends impacting the beauty market and provides the bulk of the company’s analysis at the global level on the present and future state of the global industry.
Through her contributions to trade press, she has established a reputation as an industry expert, providing comment for major titles including The Wall Street Journal, The New York Times and the Financial Times. She also speaks at industry events and most recently was a presenter for Happi’s August webinar on sun care.
Before joining Euromonitor International, Diana was an Associate Member of the Press Gallery of the New Zealand Parliament, working as Chief Reporter for Select Committee News.
Diana has a degree in Psychology and Politics (BA) from Victoria University and a Diploma of Journalism from Massey University, which she obtained in her native New Zealand.
Clare Lees
Euromonitor International, UK
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