The healthcare journey
Lekshmy Parameswaran & Laura Nino CaceresAbstract
Healthcare providers and businesses are trying to address the challenges of differentiating themselves within the healthcare market, balancing costs with quality of care whilst trying to define competitive solutions that can offer meaningful and sustainable healthcare experiences. Philips Design has created a tailored set of co-creative people research methodologies to begin to understand the complex landscape of healthcare and the healthcare journey from the patient as well as care giver perspectives. Using case studies from recent projects for Philips Healthcare we will illustrate our approach and share key conclusions, including how we see the role of research being reshaped through this work.
Lekshmy Parameswaran
Lekshmy is Innovation Director of Philips Design’s Clinical Healthcare group, driving programs that generate and translate qualitative insights towards the creation of meaningful technology solutions, differentiating business strategies and competitive marketing strategies for Philips Healthcare.
She has a Master of Engineering degree from Cambridge University and a Master of Arts from the Royal College of Art in London.
She has worked for Philips Design for ten years in London, New York and Eindhoven. Her professional motivation lies in harnessing the strength of truly collaborative multi-disciplinary teams - bringing the voices of patients, their families and care givers into the innovation process in an inspiring way.
Laura Nino Caceres
Laura is a pragmatic socio-cultural analyst with more than five years of experience designing research methodologies for public and private strategic development activities in Latin America, USA, and Europe.
Laura’s approach has been successfully used and valued by the United Nations (CEPAL) and the Inter-American Development Bank (IDB).
Currently at Philips Design she designs research studies for the Philips’ Healthcare and Lifestyle departments. Her tools have proved successful by empowering and engaging target groups with sensitive health conditions through co-creation activities.
KEEP ME INFORMED |