The hidden art of interviewing

The use of neuro linguistic programming (NLP) and more in market research interviewing

Workshop overview

Improve your skills in interviewing situations and in day to day meetings in order to access deeper communication with respondents and colleagues. These are the learnings from this workshop.

Delegates can expect:

• An introduction to advanced qualitative concepts, non-rational thinking, intuitive responses, standard and non-standard techniques & limitations using NLP
  
• To discover typical usages of NLP in Qualitative research and interpersonal communications
• Participation in interactive exercises including spatial anchoring, sensory acuity and Chunking up/down and Meta and Milton models

Level
Intermediate to Advanced

Workshop leaders

Neil McPhee
Managing Director, Nuance Research, UK

Roger Terry
Director of Training and Research, Evolution Training Ltd, UK

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.