The media monitor in Italy
Single source multimedia measurements
Giorgio Licastro
Giorgio Licastro
GfK Eurisko, Italy
After 20 years of experience in marketing intelligence, cumulating skills in different fields like tracking studies, web site evaluations, qualitative surveys, Giorgio Licastro manages today the Media Measurement Department at GfK Eurisko, the Italian marketing research leader agency. His mission is to technically innovate and to commercially develop the Eurisko Media Monitor and his 'relative' solutions in Italy and in the world.
He participated in the past to several Esomar events as listener and in 2001 (Rome) he presented as a speaker a paper about Web Site Evaluation. The paper was nominated for best technical paper and best paper overall.
|
KEEP ME INFORMED |