The Nielsen Company
Website: www.nielsen.com
Founded: 1923
Contact details
| Address | 770 Broadway New York NY 10003-9595 USA |
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Tel | +1 646 654 5000 |
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contactcommunications@nielsen.com |
Company profile
The Nielsen Company, formerly known as VNU Group B.V., is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.
Nielsen is the leading global provider of information, insight, analysis and advice about consumers for packaged goods manufacturers and retailers and for other consumer service industries. Nielsen is also the leading global provider of information and services for the media and entertainment industries, as well as a leading market-focused provider of integrated information and sales and marketing solutions.
UNDERSTANDING CONSUMER RESPONSE
We measure markets and trends at the retail level, in the home and on-the-go. We offer customized consumer research services focused on specific issues and opportunities. We evaluate and forecast the potential market for new products. We identify and help clients reach specific consumer segments. We track the results of marketing and sales programs. We provide advanced analytical service for marketing and merchandising planning. And we provide integrated combinations of products and services aimed at revolutionary solutions to clients’ key issues.
Our services help clients understand competitive results, diagnose and solve problems, improve brand and banner performance, develop and launch new products and identify new growth opportunities.
MEASURING MEDIA
We measure the audiences for all types of electronic and print media, on all available technologies, from iPods to newsprint. We gather and deliver competitive information about advertising expenditures and creative content. We measure motion picture box office results and CD, DVD and book sales, and provide integrated entertainment information services. We offer media planning information and software services and advertising rate and circulation data across print and electronic media.
Our services help clients understand consumer behavior across all their media and entertainment options, set the value of commercial time and space, monitor their competitors, plan and conduct media campaigns and develop innovative media promotion methods.
BUSINESS MEDIA
We help businesses go to market more effectively and efficiently. Serving six major market groups and 29 individual markets, spanning the entertainment, media and marketing, retail, travel and performance, and design industries, Nielsen provides business-to-business products and services in print, online and in person.
Our 42 publications, more than 60 trade shows and 185 digital products and services offer insight, analysis and face-to-face contacts to help professionals better understand their markets, help their customers sell and grow their businesses.