ASIA FAST FORWARD
The quest for on-line quality research
Travyn RhallBrian Fine
Abstract
With one of the world’s highest penetration of on-line research at 30% of all quantitative research, Australia has been obsessed about building a Quality Standard for On-line Access Panels (QSOAP).After two years, a task force representing research companies and panel providers, and with client input, has come up with guidelines for minimum and “best practice”. All the major global initiatives such as ISO, ARF, ESOMAR, EFAMRO and CASRO have been referenced, as well as all available original research and published papers.
Brian Fine, Chairman of the task force and Travyn Rhall, who is past president of AMSRO and on the task force, will share with the APAC delegates the issues facing on-line research quality and some recommended guidelines as well as a Standard that can be audited.
Travyn Rhall
Travyn has extensive experience working with global and regional markets including Asia. His current role at Millward Brown covers Asia and Pacific as well as Africa. In his prior role, he was Managing Director of ACNielsen Customised Research for Asia Pacific, with responsibility for 17 markets.
Travyn also held the position of Managing Director of ACNielsen International Research, Online and AC Nielsen Consult, where he was extremely involved in on-line research and development. In his early career he was Director of Statistical Methods in the Australian Bureau of Statistics.
Travyn is current past President of AMSRO the Association in Australia that represents over 100 leading research supplies. In this role Travyn sat on the Australian on-line task force and contributed to the development of QSOAP (Quality Standard for Online Access Panels).
Brian Fine
Brian has over 33 years of International Market Research experience, having worked in South Africa, Canada and Australia.
He is the founder of AMR Interactive and commenced his involvement in building on-line access panels in 1999 in Australia, and founded the Online Research unit (ORU) in Australia.
Brian has worked as a J.V partner for Media Metrix and Jupiter, and more recently as a strategic partner of Forrester.
As an affiliate of Harris Interactive since 1991, Brian has shared the vision and development of online research as a credible alternative research methodology.
A previous Chairman of AMSRS in Australia, Brian has been on the AMSRO committee and has been Chairman for the past two years, of the online research Industry Taskforce.
His paper at the Barcelona ESOMAR on-line conference in 2006 was nominated for “best paper”.
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