AN ESOMAR WORLD RESEARCH FORUM
The role of the industry in the dynamic business landscape
Abstract
Available soon.
Ray Poynter (Moderator)
Ray is a director with Virtual Surveys and is their Head of Marketing Sciences. Ray has 30 years experience of the interface between Market Research, technology and advanced statistics. Before joining Virtual Surveys Ray held director level positions with The Research Business, Millward Brown, Sandpiper and IntelliQuest.
Ray is a frequent speaker and workshop leader for ESOMAR and several national organisations, and is a recognised industry expert in advanced techniques. Ray wrote the Technology section in ESOMAR’s Handbook of Market and Opinion Research and was the author of the Internet Research module of the University of Georgia’s Principles of Marketing Research course.
Beyond the day job, Ray runs The Future Place (a future orientated think and training organisation), is a Borough Councillor, and coaches junior rugby.
Keith Bailey
Keith embarked on his market research career in 1976 when, as a post-graduate student, he undertook a tour of Germany interviewing can-makers about the lacquers they spray on the inside of their cans to prevent the rhubarb, cola, or whatever, from eating its way through the tinplate… For some reason, the discipline appealed to him and he subsequently joined Metal Box Packaging and then Wiggins Teape Paper as a client-side business-to-business researcher.
Switching to the agency-side (Communication Research Limited [CRL], GfK, Marketing Sciences) he found himself chasing business from Motorola. At this time mobile phones were still a business tool and hadn’t yet crossed into the mass consumer market. However, as the work on mobile phones grew, Keith found himself refining his consumer research skills and business-to-business took a back seat for a time.
Having developed an expertise in the mobile communications sector, he re-joined the client-side with Nokia some eight years ago - still mainly in a consumer rôle. More recently Keith has moved to a rôle supporting Nokia’s Eseries range of business-oriented mobile devices and solutions and so finds himself once more facing all the old B-to-B challenges - albeit now in a world revolutionised by the Internet, e-mail and Web 2.0…
Keith is the proud owner of a good, old-fashioned 80 column punch card and fondly remembers taking the train to London to send a questionnaire to Italy by fax from Rank Xerox’ headquarters in the days before e-mail… (The fax was illegible when it arrived and the questionnaire had to be re-sent by telex…!)
Brian Fine
Brian is the founder and Chairman of amrinteractive.
Brian has had extensive international experience in market research over the past 34 years, with specific emphasis on internet and advertising research.
Currently he is a fellow of the Australian Market Research Society and QPMR[Qualified Practicing Market Researcher] accredited in Australia and an Honorary Life Fellow of the International Marketing Institute of Australia. He is a full member of ESOMAR, being the Australian representative to ESOMAR since 2005, President of AMSRO in 2008 ,former president of the Council of Marketing Services Associations and Research Associations and former national chairman of the Market Research Society of Australia for a four year term.
In addition, he is an Adjunct Professor in the Business School and has served, for over a decade, on the advisory panel for bachelor of business degrees at the University of Technology of Sydney. He has presented the Occasional address to graduating Business students at the UTS in both 2005 and 2007. Mr. Fine is a speaker and lecturer at numerous conferences, seminars and graduate schools. His paper on Internet research was published in the American Marketing Association book, “Marketing Research: State-of-the-Art Perspectives”. His presentation at the 2006 ESOMAR global on-line panel conference was nominated for “best paper” and has been awarded “paper of the year” by the International Conference Report.
In October 2007,he presented a paper at AMSRS on on-line non parametric modeling for weighting, which was “highly commended” by the panel of judges, and also presented at the ESOMAR global on-line Conference in Orlando on “the superiority of on-line research-a fast food choice modeling case study”. This paper has been included in the September edition of Research World.
For the past 18 months, he has been Chairman of the Australian on-line task force, developing QSOAP[Quality Standards for On-Line Access Panels] which has been launched, with initial audits completed in September.
In his current role, Brian is actively engaged in R&D in the on-line area recognizing the need for quality management and ongoing innovation, to ensure the new methodology continues to evolve , provide new opportunities for researchers, and is not abused by companies that do not understand research and the concept of quality management of panels. Brian believes there is a need to manage on-line research as an “end-to-end” process, addressing the sample recruitment, survey design, panel management and analysis and weighting of data. He believes quality cannot be guaranteed , unless all stages of the process are professionally managed.
Duncan Southgate
MB is one of the world’s leading research providers, with a primary focus on brand, communications and media research. The company has offices in more than 40 countries, and works with over 70 of the world’s top 100 global brands.
In his current role, Duncan is responsible for developing new research solutions for use across MB’s client portfolio. He is also a member of MB’s Futures Group, a team focussed on designing research solutions for emerging platforms such as online video, mobile marketing and advergaming.
Duncan joined Millward Brown UK immediately following graduation in 1994, spending his early years working for clients such as Ford, Gillette, Scottish Widows and Del Monte. In 1997 Duncan managed the UK’s first ever test of online advertising impact for Ford and IBM in association with the Electronic Telegraph.
Duncan’s next 4 years were spent in the US where major clients included Hershey Foods, IBM, the NFL and AOL. A specialist interactive role meant he was heavily involved in online initiatives, from online panel development to online ad testing and website evaluations. Back in the UK, Duncan joined MB’s Global Innovations team in September 2004.
Duncan has appeared on many conference platforms including those of WARC, ARF, ad:tech, Insight 2007, asi’s European Communications Symposium and the ECR Retail Forum. He holds a B.Sc. in Mathematics and German from the University of Leeds, and the CIM's postgraduate diploma in marketing.
Stan Sthanunathan
Available soon.
George Terhanian
Available soon.
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