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The pressure is on

The virtual sofa

Diana Derval
Mario Menti

Abstract

Discover how brands can effectively leverage wait marketing in online communities and interact with their target customers via SLIC, the Second Life Interview Corner – an immersive, congruent and open interview sofa.

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Diana Derval


Prof. Diana Derval, MBA, inventor, President of marketing research firm DervalResearch, identifies and turns the latest market trends, such as wait marketing, into easy-to-implement best practice. With her 15 years marketing experience and technological background, she accelerates the development of innovative firms, such as TomTom, HP and Michelin. Diana Derval is Professor of Marketing at the University of Wales MBA/Robert Kennedy College, teaches Innovation at ESSEC Paris-Singapore Business School and gives inspirational workshops from San Francisco to Dubai.

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Mario Menti


Mario has 20 years of experience in the market research software and technology industry, and currently works as Solutions Architect at the London office of GMI (Global Market Insite, Inc.), a provider of global market intelligence solutions. As well as consulting with clients and prospects on custom solutions and technical integration around the GMI software platform, Mario has a keen interest in cutting-edge technologies and trends, and is constantly experimenting with their application in a survey and market research technology context.

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