• Overview
• Programme
• Venue
• Sponsorship
• Participating Companies
• Exhibition
• Marketing material
• Press Area

Buy conference papers

Premier Sponsor

Gold Sponsor

Official Knowledge Partner

THE WIDER BUSINESS SPECTRUM

The Voice of the Client

Jos de Winter
Aprille Byam
Anne Crassweller
Andy Crawford
Sophie Dekkers

Abstract

An interactive debate discussing online data quality from a client perspective.

< BACK

Jos de Winter (MODERATOR)

Jos is the CMK Manager of a small multi-functional team dedicated to the understanding of important trends in retailing (e.g. the development of Discounters and Retailer Brands) and working out strategies to cope with these phenomena.

Jos is a long time veteran of P&G and his 30+ years of experience covers local research responsibilities (Benelux), regional (Western Europe) and global research responsibilities in Home Care and Fabric Care as well as Corporate work in initiative volume forecasting, training and supplier management.

He holds a degree as Commercial Engineer from the University of Antwerp.

< BACK

Sophie Dekkers

Sophie joined easyJet in early 2007 to head up the research and insight function responsible for the pan-European easyJet business.

Prior to joining easyJet she was a Director at CMR, focusing on retail strategy, NPD and segmentation for clients such as 20th Century Fox, Asda, Unilever, and Allied Bakeries.

< BACK

Aprille Byam

Aprille Byam has been a member of the Business Research team at Eastman Kodak for 5 years. As a research manager, she has been involved in Eastman Kodak’s multicultural, youth, and web 2.0 marketing efforts, as well as worldwide segmentation and research on new product launches and tracking of marketing campaigns.

< BACK

Anne Crassweller

Anne Crassweller is the President of NADbank, the Newspaper Audience Databank. Anne joined NADbank in March 1998.

Since joining NADbank, Anne has led the organization to expand and improve the Study. Throughout her career Anne has been involved with several Canadian media research organizations. These include the technical committees of PMB (the Print Measurement Bureau) and COMB (the Canadian Outdoor Measurement Bureau). Anne has also been actively involved with the Canadian Advertising Research Foundation (CARF), the Bureau of Broadcast Measurement (BBM), and the Broadcast Research Council.

< BACK