FRONTIERS
Tim Bohling
Vice President, Market Intelligence, IBM Americas
Tim has held several Marketing Leadership positions in IBM. Currently, as Vice President, Market Intelligence, Tim is responsible for the formulation and execution of the Market Intelligence plan which delivers thought leadership, deep insights and recommendations that drive IBM to take better action, improve performance and fuel growth. Tim directs the Americas Market Intelligence program consisting of market and customer analysis, database marketing, database analytics, competitive intelligence, primary research, secondary research and opportunity analysis.Prior to joining IBM, Tim held Senior Marketing Management positions with Verizon and Fogarty Klein Monroe. Tim’s consulting experience includes many Fortune 50 companies including AT&T, Exxon, Texaco, PepsiCo, Bank of America, among others.
Tim is an accomplished public speaker and frequently presents at Industry conferences and seminars. His research has been published in several scholarly journals including Marketing Science, Industrial Marketing Management, Journal of Interactive Marketing, Marketing Research, among others.
Tim received a BBA in Marketing and an MBA with Highest Honors from the University of Houston.