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TNS PLC

Website: www.tns-global.com
Founded: 1965

Contact details

  Address (Head Office) Westgate
London W5 1UA
United Kingdom
Tel +44 20 8967 0007
Fax +44 20 8967 4060
Email enquiries@tns-global.com

Company profile

TNS is a market information group:

  • The world’s largest provider of custom research and analysis
  • A leader in political and social polling
  • A major supplier of consumer panel, media intelligence and TV and radio audience measurement services.

TNS operates across a global network in over 70 countries, allowing us to provide internationally consistent, up-to-the-minute and high quality information and analysis.
The group’s employees deliver innovative thinking and excellent service to local and multi-national clients worldwide. In the custom business, they combine in-depth sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management. TNS’ strategic goal is to be recognised as the global leader in delivering value added information and insights that help our clients to make more effective decisions.

What we do

We provide companies with market information, analysis, insight and consultancy to help them develop informed business strategies and improve communications and relationships with their customers and potential customers.
TNS works with companies on:

New product development
  • Idea generation
  • Product testing
  • Sales forecasting
  • Concept testing
  • Marketing mix optimisation
Primary business solutions: VISIT (Virtual In Store Interactive Testing), Innosuite
Positioning and Segmentation research (incorporating Motivational research)
  • Market structure
  • Brand positioning
  • Needs segmentation
  • Brand portfolio management
Primary business solution: Needscope
Brand and advertising research
  • Advertising pre-testing
  • Brand tracking
  • Advertising tracking
  • Brand equity measurement
Primary business solutions: AdEval, MarketWhys, Conversion Model
Stakeholder management
  • Customer satisfaction/retention
  • Employee commitment
  • Internal service quality
  • Corporate reputation
Primary business solution: TRI*M

Industry expertise

TNS specialises in those fast-growing and established business or industry sectors that require a global presence or the transfer of highly developed expertise. We have specialist practices in the following areas:
  • Consumer Purchasing and Behaviour - We provide valuable insight into consumer behaviour, by evaluating the effect of pricing, promotions, advertising and new product development.
  • Media Intelligence - We enable clients to understand how to enhance their media exposure and get the most value from their advertising, media and sponsorship expenditure.
  • Audience Measurement - We provide estimates, which are used to negotiate prices for commercial airtime, plan TV advertising campaigns, evaluate the success of programmes and devise future programming schedules.
  • Technology - Via more than 300 dedicated researchers across the world, we offer clients invaluable insights into the wireless, mobility and entertainment industries.
  • Healthcare - We help clients develop and define market opportunities for new products and track their post-launch performance to assess success.
  • Political, Social and Corporate - We focus on social opinion and attitudes, and corporate and social responsibility, providing governments and bodies worldwide with information for better understanding the views of their publics.
  • Automotive - We provide companies with insight into sizing and segmenting markets and tracking brand performance and customer loyalty.