Today's Total Audio Entertainment Environment
How do consumers perceive their options?
Fred Jacobs & Barbara O'HareAbstract
From iPods to YouTube to satellite radio, entertainment choices seemingly proliferate daily, giving consumers many new choices, while challenging researchers to keep pace. Among the most interesting research questions are those that deal with how consumers perceive and utilize new media delivery systems. This paper presents qualitative and quantitative research conducted to address measurement of emerging audio distribution systems, including the Internet and satellite. We address the key issue of how consumers, particularly young adults, perceive these new audio options. The paper provides insight into how listeners choose their entertainment sources, the words they use to describe these choices, and how media measurement needs to adjust to accommodate these changes.
Fred Jacobs
Jacobs Media, USA
Fred Jacobs is President of Jacobs Media, founded in 1983. Jacobs Media provides research/consulting services to U.S. broadcasters, including CBS, Entercom, Emmis, ABC, and Cox, as well as to National Public Radio and Arbitron.
Jacobs earned degrees from the University of Michigan and Michigan State University. He previously served as Director of Research for the Radio/Publishing Division of Frank N. Magid Associates, and later as Director of Research for ABC’s Owned FM Radio Stations.
Barbara O'Hare
Arbitron Inc., USA
Barbara has over 20 years experience in media and social science research. At Arbitron, she manages the research program to test and evaluate changes in the Arbitron syndicated diary service. Before coming to Arbitron in 1996, Barbara worked in market research and population studies, including Claritas, specializing in marketing research information. Barbara is co-author of two chapters in a forthcoming book on telephone survey methodology and has presented numerous papers at the American Association of Public Opinion Research. Barbara has an M.S. in Survey Methodology and an M.A. in Demography.
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