Excellence - celebrating 60 years
Toluna
SAMPLE 2.0 - Panels, Communities and Panel Communities
Boris von Heesen, Managing Director Germany, Toluna
A presentation regarding the future of online research panels and the adoption of WEB2.0 functionality as a form of panellist value add. Toluna will explore the attitudes and readiness of Internet users regarding online panel communities. In the presentation Toluna analyses if user generated content functionalities in a panel community are useful tools to boost the recruitment of panel members and to increase survey response rates.