BECOME A MEMBER

Panel Research 2008

Are you already a Speaker?

Download and read guidelines for submitting a final paper and for preparing your presentation

ESOMAR events provide the perfect opportunity to network, create brand awareness and exhibit and demonstrate your company's products and services.

We encourage case studies as well as innovative thinking on the following topics:

Business needs

Does online panel research anticipate the rapidly changing business needs of clients?

Online research as a valuable decision-making tool: tell us how panel research can play a crucial role in business decisions
The complete chain: how can suppliers, agencies and end users work together to come to the best possible results?
Case studies: send us your worst and best case studies on how online panel research has been applied to address business challenges

Cross-functional learning

Online panel research doesn’t operate in a silo, what can we learn from other industries and disciplines?

Conventional panel research: the traditional panel business is a mature one, how can we convey this experience to online panels?
Multi-method studies: how can we integrate different fieldwork methodologies (e.g. CATI, F2F, CAWI) to come to better results?
Multi-device research: what are the opportunities and challenges of using different research devices (e.g. PDA, SMS, eye-tracking, VoIP, etc.)?

Quality delivery

Quality remains a key attention area for panel research. How can client concerns be taken away and excellent delivery be guaranteed?

A. Industry quality

Critical quality factors; what are the criteria for panel quality? Is there a need for an industry definition that can be used as a quality mark?
Certification: what stage have we reached with Codes & Guidelines? And how are privacy and ethical issues (e.g. youth research) currently addressed?
Comparative quality: how do results obtained from online panels compare with the quality of data in other modes such as telephone and mail?

B. Panel quality

Recruitment: best practice in sampling, invitation design and recruitment
Respondents: solutions to avoid respondent issues such as multi-panel membership and professional respondents. Is it possible to have predictive models for member quality?
Interaction: best practice in survey design, frequency of contact and rewards schemes
Response rates: solutions for respondent fatigue and Sp*m issues

Future of the industry

With technological developments abound, the opportunities seem endless. Show us the latest thinking and applications that can add value to business:

Mega panels; are we moving toward consolidation?
Client panels: will clients run their own panels?
Online communities: what are the opportunities of integrating online community elements into panels and creating bespoke online communities?
Alternative approaches to panel research: how can things such as web intercepts and Facebook, add value?
B2B: what are the latest developments in B2B?
Web 2.0: how can Web 2.0 enhance the value of online panel research?
Qualitative research: what is the latest on the possibilities of doing qualitative research online?
Real time research: fad or real opportunity?
And… what’s next?

To make the sessions as lively as possible, we’re also encouraging any ideas for interactive presentation formats, discussion sessions and debates.

We look forward to receiving your ideas and input. Please send outlines of papers to conference@esomar.org.

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