TREND RESEARCH

Mapping, understanding and using new and emerging trends in an effective manner

Workshop overview

As markets enter a period of uncertainty, we need to use more intuitive, accurate and insightful tools to convert consumer data into actionable and useful insights. Conducted by Future Laboratory’s Founder, Martin Raymond, the workshop looks at

• Stage one - Research methodology - assessing, scoping, digging and refining the market’s data, information, knowledge and insight layers
• Stage two – Cultural triangulation - how observation, interrogation and intuition add the key and core vital layer to understanding the data assessed, the knowledge acquired and the insights delivered
• Stage three – Quantitative sampling – using quantitative techniques to underpin and validate your qualitative findings
• Stage four – visual and trend mapping - turning insights into key and core market strategies
• Stage five –monitoring and live time feedback - using spotters, online networks and insight researchers to update your marketing, brand and strategy teams on an on-going basis.
• Markets and opportunities – using forecasting to develop products and new brand directions.

Level

Advanced

Workshop Leader

Martin Raymond
Strategy and Insight Director, The Future Laboratory, UK

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.