Current and emerging trends in Qualitative Research

What is affecting our daily work?

Workshop overview

The aim of this workshop is to help qualitative practitioners to stay current with and evaluate new and emerging methods in the marketplace, with a particular emphasis on the technology trends affecting on our work.  In the workshop you will have demonstrations of a range of services on offer and get to play with some too. We will be reviewing products with a critical eye to assess how valuable they are to the qualitative researcher and what they might add to any project.  You can expect to:

• Explore participant video diaries, online bulletin boards (including ones with webcams), mobile phone real-time interviews, handheld voting machines, qual/quant live online focus groups, blogs, user-generated content (webnography, social networking data mining), and analysis software.  Examples of several new methods will be demonstrated.


• Understand evolving techniques.  Ethnography – what's behind its growing use, what is (and isn't) true ethnography, how it can be used to add value to projects. Deliberative techniques – what to look out for and what to avoid.  Projectives – where they stand today and are they keeping up with other trends.


• Learn from case studies of projects using these techniques.

The workshop will be highly interactive, with participants sharing qualitative research trends in their countries. Participants will go away with a clear sense of the trends impact on qualitative research now, as well as those just around the corner.

Level
Intermediate to advanced

Workshop leaders

Judy Langer
President, Langer Qualitative, USA

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.