Asia Pacific 2008

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Using global online panels

Charles Pearson, Emma Smith, Rich Ridlen, Heaven Zhang and Andrew Cooper

Abstract

Online access panels provide the opportunity to conduct truly consistent, multi-national surveys with research conducted across multiple continents at the touch of a button. Whilst it is true that online access panels have made the process of multi-national surveys far easier, this “ease” has come with new challenges. This presentation illustrates the elements that a researcher needs to consider when designing such online projects, drawing from a case study on international consumer feedback on the upcoming Beijing Olympic Games.

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Charles Pearson

Charles is currently Senior Vice President, Business Development, at Research Now in London where he is responsible for the company’s global New Product Marketing Team and its U.S. business.

Charles has over 20 years of research supplier experience, having held senior roles in Client Development at Greenfield Online, comScore Networks, MarketTools, and Knowledge Networks; and Analytics roles at Ipsos-ASI, IRI, AC Nielsen, McKinsey, and BBDO.

Charles is a frequent speaker at industry conferences around the world including those sponsored by IIR, MRA, ESOMAR, ARF, and AMA.

Charles has a Master’s in Statistics from New York University and a Bachelor of Arts in Political Science from The University of Michigan.

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Andrew Cooper

Andrew co-founded Research Now, the international online fieldwork and panel specialists in 2000. Initially a UK-based online panel company, Research Now has since grown to own and manage 28 online panels running over 600 online projects per month. The company has over 300 employees and offices in 12 locations. Andrew is the Group Managing Director for the company and overseas the client development team globally. Andrew regularly presents at international market research conferences, including a paper looking at respondent engagement online at last year’s AMSRS Conference in Sydney.

Previous to Research Now, Andrew was a senior manager at Price Waterhouse Coopers in London, working with private equity clients.

Andrew has an MA in Marketing.

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