Social media: a transformational technology or hype?
An online qualitative perspective

Thursday, 29 April 2010

Goal

Gain an understanding and possibilities of the impact of social media on market research, especially qualitative research.

Target group

Researchers of all levels interested in better understanding the possibilities of social media applied market research.

What are you getting from this webinar?

Over the past five years, social media - the phenomenon formerly known as Web 2.0 - has tremendously impacted how people find and use information, connect and interact. While market research has begun to embrace social media in earnest, exploring a number of different models – from eavesdropping on online conversations to creating online communities to adopting traditional methods to new technologies - it is still early days, and questions about methods, practice and effectiveness are still very much in play.

This free 40 minute webinar, the first in a four part series looking at social media from different research perspectives, will separate hype from reality and give both conceptual thinking and tangible case studies that illustrate the profound impact social media is having on qualitative market research.

About the webinar leaders

Steve August

Steve August is the founder and CEO of Revelation, a Portland, OR- based market research Software Company that is creating the next generation of online qualitative research applications. Before becoming CEO of Revelation in 2007, Steve was a principal of KDA Research where he directed KDA's efforts in utilizing technology to create innovative research techniques and methodologies.

Niels Schillewaert

Prof. Dr. Niels Schillewaert, Professor of Marketing at the Vlerick Leuven Gent Management School and managing partner of InSites Consulting is the moderator of the Web 2.0 webinar series.

At InSites Consulting Niels manages consulting & research projects and is Director of InSites Consulting’s ForwaR&D Lab department. Niels was awarded for his research at ESOMAR, the Academy of Marketing Science and PennState University (U.S.A.) and is published in leading scientific journals such as The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Services Research, The Journal of Business Research, The Journal of the Market Research Society, Survey Research Methods and Information & Management.