WIN 2008 - PARIS / 15-16 APRIL 2008
Research leaders at the WIN meeting, held in Paris on 15 and 16 April, agree that raising quality, standards and methods are at the top of the industry’s agenda.
Evaluating agency quality
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Tailor-made for us (PDF FILE 204 KB) Are agencies charging clients a premium price for poor service or can clients expect more? The debate is heated but solutions are closer than we think. |
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Measuring growth
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The bigger picture (PDF FILE 126 KB) True industry growth is harder to measure as a wider range of firms enter the market and consumer insight space. |
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Evaluating quality of research methods
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Coming to grips with new research tools (PDF FILE 150 KB) New research methods have surged in recent years, but have the new techniques been thoroughly tested? |
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Maintaining and developing global standards
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Entering the public arena (PDF FILE 190 KB) Reputations are hard to make – and easily lost – so how does the market research industry defend itself when research is challenged in the media? |
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KEEP ME INFORMED |