WIN 2007 - VALENCIA / 22-23 FEBRUARY 2007
Industry leaders at the WIN meeting, held in Valencia on 22 and 23 February, agree that industry growth, the quality of panels, and improving respondent co-operation are top of the industry's agenda.
Industry growth
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Who moved my cheese? New sources of growth (PDF FILE 177 KB) Mark Whiting of Möet Hennessy, Tony Cowling of TNS and Carlos Harding of Ipsos talk about the new players in the marketing information sector which compete for client spend. |
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The quality of panels
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Hands up, who's on an access panel? (PDF FILE 158 KB) Should the market research industry worry about multiple panel membership and its impact on the quality of research results? |
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Improving respondent co-operation
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I hear you knocking but you can't come in (PDF FILE 159 KB) What researchers can do to manage the relationship with respondents and combat falling response rates. |
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Podcasts by ResearchTalk
The following two podcasts were recorded by ResearchTalk during the WIN 2007 meeting in Valencia.
1) Embracing the new competition (12:00min)
- Tony Cowling, President, TNS
- Mark Whiting, Head of Marketing Intelligence, Moët Hennessy
Tony Cowling and Mark Whiting talk about the need to focus on the competition outside the traditional MR sector as a way to leverage growth, maintain relevance and inspire users.
2) Catching up with the new consumer (15:41min)
- C. Frederic John, Research Leader, MasterCard
- Frits Spangenberg, ESOMAR President and founder, Motivaction
- Larry Brownell, Executive Director, MRA
- Philip De Wulf, co-founder and partner, The Mission House
KEEP ME INFORMED |