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Public Policy Updates

• February 2008
• June 2007
• January 2007

February 2008

• 1. New ICC/ESOMAR International Code
• 2. The European Commission’s Data Privacy Working Party
• 3. The EU Directive on Unfair Commercial Practices
• 4. The EU Audiovisual Media Services Directive
• 5. European Commission White Paper on Obesity
• 6. EU developing policy on RFID and e-privacy
• 7. EU developing policy on children’s privacy issues
• 8. Ensuring ISO 20252 compliance from subcontractors
• 9. Huge fines for silent calls in the UK
• 10. US House approves Do-Not-Call improvement legislation
• 11. US push for registry of drug makers’ gifts to doctors
• 12. Victory for issue polling in Florida
• 13. Global data storage and retention
• 14. Political robocalls, ADAD and IVR

Further information

For more information please contact Anna Alù:

a.alu@esomar.org

Public Policy Update - February 2008

 

1. ICC and ESOMAR approve revised ICC/ESOMAR International Code on Market and Social Research

The revised Code strengthens privacy assurances to respondents and in promoting internationally agreed ethical and professional principles to legislators and the public, it builds consumer protection and confidence. This is more important than ever taking into account for instance, the low trust in market research to protect personal data according to a recent Eurobarometer study on data privacy:

Trusted with personal data	%
Medical services	84
Insurance companies	52
Credit card	48
Banks	55
Employers	55
Credit rating	47
Market Research	43
Non profit organisation	41

Source: Eurobarometer study 2008

However, at least the level of trust in market research is the same as it was last time it was measured in 2003 (43%). Only the EU totals are available at the moment, the full report will be published by Directorate-General Freedom, Security and Justice in the next month or so.

Next steps: ICC and ESOMAR are publicising the Code to the business and trade press and to marketing, advertising and market research associations to stimulate its worldwide implementation. ESOMAR’s Notes to the Code and Guidelines are being reviewed and proposed re-drafts will be sent for consultation to expert groups and associations during the year.

More information

• http://www.esomar.org/index.php?page=professional-standards
  for the revised Code in English, French, German and Spanish.

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