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Public Policy Updates

• February 2008
• June 2007
• January 2007

June 2007

• Promoting Privacy Enhancing Technologies (PETs)
• RFID tags
• Children’s privacy issues
• Advertising Codes of Conduct
• Definition of personal data
• Data Protection focuses on national implementation
• Applicable law
• Revision of ICC/ESOMAR International Code
• Developing the ISO Standard on Access Panels
• Research Government Affairs and the 2007 US Congress
• US Legislative Update

Further information

For more information please contact Anna Alù:

a.alu@esomar.org

Public Policy Update - June 2007

The latest initiatives on data protection and privacy

4. Advertising Codes of Conduct

Food and drink advertising are coming under the spotlight because of growing concerns about obesity in EU, especially amongst children. In an amended proposal for a Directive on Audiovisual Media Services, EU Member States are encouraged to develop codes of conduct on inappropriate marketing of “foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended”. Alcohol is not included. The Directive is likely to impact food and drink advertising to children and related codes of conduct.

Next steps: Companies that conduct children’s research should stay alert to these issues and research associations will need to monitor that these discussions do not spill over into children’s research.

More information

• European Commission: Legislative Proposal for an Audiovisual Media Services Directive
  

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