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Public Policy Updates

• February 2008
• June 2007
• January 2007

June 2007

• Promoting Privacy Enhancing Technologies (PETs)
• RFID tags
• Children’s privacy issues
• Advertising Codes of Conduct
• Definition of personal data
• Data Protection focuses on national implementation
• Applicable law
• Revision of ICC/ESOMAR International Code
• Developing the ISO Standard on Access Panels
• Research Government Affairs and the 2007 US Congress
• US Legislative Update

Further information

For more information please contact Anna Alù:

a.alu@esomar.org

Public Policy Update - June 2007

The latest initiatives on data protection and privacy

5. Definition of personal data

The Data Protection Article 29 Group is reviewing how to define ‘personal data’ to prevent the Data Protection Directive being interpreted in different ways. It had planned to adopt an Opinion in April but as national delegations could not agree, this should be adopted at a meeting on 19 to 20 June. The review was triggered by the UK Information Commissioner after a 2003 UK court ruling which gave personal data a limited definition.

Next steps: Associations to monitor this as could have an impact for market research.

More information

• European Commission: Art.29 Data Protection Working Party

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