WM³ 2007

• Overview
• Programme
• Venue
• Sponsorship
• Exhibition
• Participating companies

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2007 events

• Retail
• Asia Pacific
• Consumer Insights
• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

News & press

Press book - WM³ 2007
(PDF FILE - 8.3 MB)

WM³ blog and podcasts

Keep up to date with happenings at WM³ with the blog on WARC.com:

WM³ blog

Listen to the Persuaders Marketing Podcasts from WM³, including interviews with Chris Dobson and Toby Syfret:

WM³ podcast

Gold sponsor

In co-operation with

Official Knowledge Partner

Overview

WM³ 2007 (Worldwide Multi Media Measurement) sets out to reconcile the realities of silo based audience measurements with the ever growing demands for a consumer centric vision of cross media consumption. Advertisers, media owners, media planners and researchers debate the opportunities and limitations they each face around the world.

Programme Committee

Steve Harrison (Committee Chairperson)
International Media Director, Henkel, Germany

Jacqueline Aglietta
Ex CEO, Médiamétrie, France

Idalia Cruz Garza
Director of Media, TV Azteca, Mexico

Ian Gee
Regional Brand Planning Director, Asia Pacific, initiative, China

Leendert van Meerem
Managing Director, Intomart GfK Group, Netherlands

Andrea Mezzasalma
Head of Internet, TV and Radio audience measurement, TNS, UK

Adam Swann
European Media Director, Kellogg's Europe, Ireland

Beth Uyenco
Director of Research for MSN, Microsoft Corporation, USA

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