WM3 2009
WORLDWIDE MULTI MEDIA MEASUREMENT
Change is in the air...
STOCKHOLM / 4 - 6 MAY
Overview
The profound impact of new technologies and digital media on people and society is a real challenge for advertisers when it comes to allocating their media spend. Marketers are embracing this changing media landscape to create brand communications that engage consumers at a time and place of the consumers choosing and in a manner that appeals to them.
Today we see the rise of internet media, out-of-home digital media and mobile media. It’s a world of social networking, downloads, digital communities and heightened mobility. The intricacies of the media environment established by consumers’ behaviour calls for a reflection on the way audiences are being measured and compared across all media platforms.
WM3 2009 builds on ESOMAR's experience in bringing the world of audience measurement together to share best practice and innovations to support the global industry agenda for consumer centric measurement of cross media consumption.
This year WM3 will focus on cross media and digital measurements and will offer debates of interest to advertisers, media owners, planners and researchers notably in relation to the WFA’s Blueprint for consumer holistic measurement.
WM3 2009 will also be the occasion for the unveiling of the Global Guidelines on Out-of-Home Audience Measurement, an initiative led by ESOMAR.
Programme committee
James Holden
Head of Audiences Pan BBC & Journalism BBC Marketing
Communications & Audiences, UK
Giovanni Fabris
Consultant
World Federation of Advertisers
Tony Jarvis
EVP Global Research
ClearChannel Outdoor, USA
Isabelle Le Roy
Media SVP
CSA, France
Richard Marks
Global Head
TNS Media Research, UK
Shubu Mitra
Director Marketing Communications Effectiveness
The Coca-Cola Company, USA
Kate Sirkin
Global Research Director
Starcom Worldwide, USA