WM3 2009
WORLDWIDE MULTI MEDIA MEASUREMENT
Change is in the air...
STOCKHOLM / 4 - 6 MAY
Programme
| WEDNESDAY 6 MAY |
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| Conference day two Farewell drinks |
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| DIGITAL MEASUREMENTS | |
| IMPROVING ONLINE AUDIENCE MEASUREMENT | |
| 09.05 - 09.20 | The needs of different groups of users Insights from a survery by MIA Elizabeth van Covering, MIA Project |
| 09.20 - 09.30 | What advertisers want The WFA's call for action Giovanni Fabris, World Federation of Advertisers |
| ONLINE & MOBILE | |
| 09.45 - 10.05 | Managing media planning and brand positioning across media platforms Per Åsberg & Fredrik Nauckhoff, Nepa, Sweden Carl Hemmingsson, TV4 Group, Sweden |
| 10.05 - 10.25 | Measuring the brand impact of search Isolating and quantifying the value and effectiveness of niche brand communications on brand equity Mark Greenstreet & Jonny Protheroe, ævolve, UK |
| 10.25 - 10.45 | A case of corporate communication through media strategy Carlotta Ventura, Telecome Italia, Italy Matteo Cardani, Mediaedge Cia, Italy |
| 10.45 - 11.05 | Panel-centric hybrid measurement Successfully integrating traditional web analytics approaches to enrich panel centric measurement Pasquale Pellegrini, comScore, USA |
| PANEL DISCUSSION: THE GLOBAL CHALLENGE | |
| 11.45 - 12.30 | Audience measurement for the 21st Century Media Environment Moderator: Tony Jarvis, Media Research Architect, USA Panel: Idalia Cruz Garza, TV Azteca, Mexico Andrea Mezzasalma, UK Stella Romagnoli, Telecom Italia, Italy Leslie Wood, Media Trust, USA |
| TV | |
| 13.50 - 14.15 | Tapping the wire Audience response research in non-linear age Jennie Beck, TNS Media Research, UK |
| 14.15 - 14.40 | Eye tracking Beyond qualitative techniques Idalia Cruz Garza, TV Azteca, Mexico |
| 14.40 - 15.05 | How reliable is my audience? Coping with audience fragmentation Bas de Vos & Mariana Irazoqui, SKO Stichting KijkOnderzoek, Netherlands Jeroen Nikkel, Intomart GfK, Netherlands Adriaan Hoogendoorn, Estics Media,Netherlands |
| THE POWER OF SOCIAL MEDIA | |
| 15.20 - 15.35 | What ya doin’? Multimedia consumption measurement using twitter mobile applications Karina Besprosvan & David Oyarzun, OMG Research, Chile |
| 15.35 - 16.00 | A holistic approach to the measurement of WOM Its impact on consumer's decisions Ed Keller, The Keller Fay Group, USA Barak Libai, Faculty of Management, Tel Aviv University, Israel |