WM³ 2010
Your audience = media consumer + generator
Berlin / 19 - 21 October

Overview

How are medium, message and sender affecting advertisers and agencies?

Advertisers stimulate consumers to mash-up and re-purpose content provided in campaigns but consumers are not always mere participants in this process; some are original creators and senders. Access to the internet, a ubiquitous video camera in their pocket and multi-media creation & distribution technologies is multiplying the effect.

WM³ 2010 will explore the impact and consequences of consumers becoming media producers on audience & media measurement, advertisers and their agencies.