THE MARKET RESEARCH CORE BODY OF KNOWLEDGE - 2 days (NEW)
Overview
This two-day interactive workshop is based on the Principles of Marketing Research on-line course, which is offered by the University of Georgia, Athens, Georgia, USA.
Objectives:
The session provides an introduction to the course’s marketing research modules which encompass a wide variety of subjects such as understanding the difference and application of qualitative and quantitative research methods, questionnaire design, observation research, focus groups, sampling, data analysis, international research approaches, and the impact of technology on marketing research.
Benefits:
You will broaden your scope and understanding of the fundaments of marketing research and gain insights and tips on how to apply these principles to improve business decision-making.
Who should attend?
Researchers who are new to the profession or anyone who would like to learn the basics and it is used in making business decisions. Additionally, the presenters provide an overview of how the University of Georgia administers the Principles of Marketing Research on-line course, discuss the many resources available that support students taking the course, and answer any particular questions you might have about the course or its content.
Attendees who attend the entire workshop and complete all course requirements will be awarded:
1. A University of Georgia Certificate of Attendance and
2. 1.2 CEUs* from the University of Georgia - Continuing Education Units
*A CEU is the recognized unit for measuring participation in noncredit continuing education. One CEU is defined as "10 contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction”. The University of Georgia Center for Continuing Education is authorized by the University System of Georgia, University System of Georgia Board of Regents to award CEUs to all qualified professional noncredit educational programs on behalf of The University of Georgia.
Level
BeginnerWorkshop leadeRS
David Ashley
University of Maryland, USA
Terry Grapentine
Consultant, USA
ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.