USER GENERATED CONTENT AND RESEARCH
Insights and research without asking questions
| ATHENS / 13 SEPTEMBER 2010 In combination with Congress - Odyssey 2010 |
| Berlin / 17 OCTOBER 2010 In combination with Online Research 2010 |
Workshop overview
While consumers participate less in traditional surveys, they generate more information than ever before. Consumers cache their lives online and are ubiquitously available via mobile devices. As researchers we have the chance now more than ever to fuse methods and generate more insights without actually asking questions. By observing consumers’ actions, becoming friends online, scraping publically available content and text-analyzing it, getting physiological measures like reaction times and mouse clicks we can come to a more full understanding of consumers through these neo-observational research.
Participants attending the workshop will learn how to:
- Design neo-observational studies for different marketing problems
- Judge the limitations and usefulness of such research
- Understand the usage of text analytics for neo-observational research
- Learn how to interpret multimedia data like pictures, video’s
- Avoid pitfalls – do’s and don’ts of neo-observational studies
Level
Intermediate to advancedWorkshop leaders
Niels Schillewaert
Managing Partner, InSites Consulting, Belgium
Annelies Verhaeghe
Senior Consultant at the ForwaR&D lab department, InSites Consulting, Belgium
ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.