ESOMAR Global Prices Study 2012
-
ESOMAR, leader in market research
With more than 4,900 members from over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
- Codes & guidelines
- Market research explained
- Research resources
- Research associations
- Complaints & compliance
- Professional Standards Committee
GLOSSARY
To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | ZA term used in factor analysis that represents the proportion of variance in an original variable accounted for by all the extracted factors. Each original variable will have an achieved communality value in the factor analysis output.
Multimedia
Contact
For further information contact ESOMAR Professional Standards:professional.standards@esomar.org
Facebook Twitter