ESOMAR Global Prices Study 2012
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GLOSSARY
To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | ZA means of informing a data collection company of a study authorisation and it usually includes a start date, delivery of materials, quota, timings and cost etc. Alerts can be made by e-mail, telephone or fax etc.
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