ESOMAR Global Prices Study 2012
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ESOMAR, leader in market research
With more than 4,900 members from over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
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GLOSSARY
To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z(aka Analysis)
The review of information gained from the responses to questionnaires completed for a study or other data and to arrive at conclusions or to make decisions and recommendations on the subject being studied.
The review of information gained from the responses to questionnaires completed for a study or other data and to arrive at conclusions or to make decisions and recommendations on the subject being studied.
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Contact
For further information contact ESOMAR Professional Standards:professional.standards@esomar.org
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