ESOMAR Global Prices Study 2012
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GLOSSARY
To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | ZThe degree to which experimental conditions do not reflect real-life conditions. A high degree of artificiality reduces external validity (ie it becomes difficult to project the experimental results to the population of interest).
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