ESOMAR Global Prices Study 2012
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GLOSSARY
To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | ZWhen someone tries to contact a potential research participant, whether or not anyone is actually reached and whether or not the contact results in the potential respondent participating in some research.
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