ESOMAR Global Prices Study 2012
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With more than 4,900 members from over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
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GLOSSARY
To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | ZA word or phrase to describe a qualitative characteristic of an idea or object under consideration, eg gender is a attribute but age is a variable.
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For further information contact ESOMAR Professional Standards:professional.standards@esomar.org
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