ESOMAR Global Prices Study 2012
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GLOSSARY
To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | ZHas two definitions in the context of Marketing Research:
- Store Audit: A method of determining the number of product units that have been sold, by counting physical units in stores and combining that with a knowledge of the number ordered and stock levels.
- Project Audit: Involves visiting a project site to ensure all project specifications are being met and agreed procedures are being followed.
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For further information contact ESOMAR Professional Standards:professional.standards@esomar.org
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