GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Econometrics
Edit Instructions
Editing
Editing (aka Data Cleaning)
Effect Variable
Eligibility Criteria
Specified characteristics that potential participants must possess in order to be involved in a particular research project.

Eligible Respondent
Empty Nesters
Enabling Techniques
End Piling
EPOS Data
Error
ESOMAR
Evoked Set
Executive Interviews (aka Business-to-Business Interviews)
Executive Summary
Exhibits/Exhibit Cards
Expected Value
Experience Survey
Experiment
Experimental Design
Experimental Error
Experimental Treatments
Experimental Units
Expert Opinion Survey (aka Key Informant Technique or Specialist Research)
Exploratory Research
Exponential Smoothing
Extended Group Discussion
Extended Use Test
External Secondary Data
External Validity
External Variables (aka Extraneous Variables or Confounding Variables)
Extraneous Variables
Eye Tracking Research
Share |