GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Mail Panel
Mail Survey
Main Testing Effect
Mall Intercept Interview
Mann-Whitney U Test
Market
Market Research
Market Share
Market Test
Marketing Decision Support System
Marketing Information System
Marketing Research
Matching
The organising of experimental units into test and control groups so that they share some particular characteristics that are relevant to the research.

Maturation Error
Mean (aka Arithmetic Mean)
Measurement Scale
Measurement Timing Error
Measures of Central Tendency
Measures of Location
Measures of Shape
Measures of Variability (or dispersion)
Mechanical Observation
Median
MEG
Methodology
Metric Data
Mini Group Discussion
Mode
Moderator
Monadic Evaluation (aka Single Product Test)
Monitor
Mono-polar Scale
Mortality Error
Motivational Research
Moving Average
MRA
MRS
Multi-Client Research
Multi-Collinearity
Multi-Dimensional Scaling
Multi-Item Scale
Multi-Stage Sample
Multi-Variate Techniques
Multiple Answers
Multiple Choice Questions
Multiple Cross-Sectional Design
Multiple Regression Analysis
Multiple Response Question
Multiple Time Series Design
Mutually Exclusive Categories
Mystery Shopping
Share |