GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

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NA
National Proportions
Natural Observation
Nested Sample
Neutral Value
NH or NAH
Noise
Nominal Group Technique
Nominal Scale (aka Classified Scale)
Non-Comparative Scale
Non-metric Correlation
Non-Metric Data
Non-Metric Multidimensional Scaling
Non-Parametric Test
Non-Probability Sample (aka Non-Random Sample)
Non-Random Sample
Non-Response Error
Non-Sampling Error
Norm
Normal Distribution
Normative Data
Null Hypothesis
Numerical Scale
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