The programme, running from July 5^th – 9^th, will consist of a week of one-day workshops focusing on specific methods, concepts and techniques to assist researchers in gaining practical skills and will provide them with access to the latest knowledge in the market. The workshops will provide members of the research community with a unique opportunity to train with some of the industry’s leading specialist in the areas of Pricing, Neuro Linguistic Programming, Generating Insights, Transferring Insights and Qualitative Research.

“I am delighted to announce the launch of the ESOMAR Summer Workshop Academy this year” says Finn Raben, ESOMAR Director General. “Providing an educational platform to facilitate the continuous growth and development of our colleagues in the Research industry is a cornerstone of ESOMAR´s objectives.”

Held in small and dedicated interactive learning sessions, the workshops are designed to address issues faced by management, marketing, market research, and product managers. This includes mid to senior level research practitioners or insights managers in client companies.

“Whether you are a developing or an established research user or buyer, this series of workshops planned for the 2010 Summer Academy will ensure that you can deliver far greater value in your day to day role” notes Raben.

WORKSHOP SCHEDULE:

Monday, 5 July
INSIGHT GENERATION - Understanding insight driven innovation
Johannes Hartmann, Vice President Consumer and Market Insight, Unilever, Netherlands
Insights are a multi-facetted concept, crucial throughout any innovation cycle. Generating insights is a constant stream of learning, interpreting, applying and then going back to learning.

Tuesday, 6 July
THE HIDDEN ART OF INTERVIEWING - The use of neuro linguistic programming (NLP) and more in market research
Neil McPhee, Managing Director, Nuance Research, UK
Improve your skills in interviewing situations and in day to day meetings in order to access deeper communication with respondents and colleagues.

Wednesday, 7 July
THE ART OF PRICING - Efficient Lever to Higher Margins
Dr. Florian Bauer, Member of the Board, Vocatus, Germany
Price optimisation is the most efficient lever to maximize profits. If Fortune 500 companies would have been able to realise an additional 1% price increase in 2006, their profit would have been boosted by 15%.

Thursday, 8 July
TRANSFERRING AND APPLYING INSIGHTS IMPACTFULLY
Andrew Vincent, Managing Director, Waves, UK
In the modern business world doing excellent research and generating insight is not enough; rather it is a starting point for commercial gain. As research techniques evolve and insight becomes a given, one of the greatest challenges for a researcher today is how to ensure insight is acted on and that any research is maximised.

Friday, 9 July
QUALITATIVE RESEARCH
Meeting the challenges of changing demands
Clara Origlia, President, Market Dynamics International, Italy
Spend a day learning how qualitative research can make the intangible tangible. Through a practical interactive session we will help you decipher the growing complexities of the market you work in.

“To keep ahead of the curve, it is vital that researcher’s skills are up-to-date and relevant” states Angela Canin, Manager Development and ESOMAR Workshop organizer. “Through the advanced training offered in Amsterdam, ESOMAR hopes to provide both younger and more experienced researchers with the opportunity to do just that.”

For more information go to ESOMAR SUMMER WORKSHOPS.

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For further information on the workshops or on ESOMAR in general, please contact:
Erika Harriford-McLaren
Strategic and Corporate Communications Manager
Email: e.harriford-mclaren@esomar.org
T: + 31 (20) 664 2141
www.esomar.org

About ESOMAR

ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5,000 individual members in 100 countries, all of whom have adopted the ICC/ESOMAR International Code, ESOMAR promotes the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

For more information on ESOMAR, please visit www.esomar.org.