Latest News from ESOMAR
ESOMAR/ EFAMRO AND EUROPEAN COMMISSION DISCUSS DATA PROTECTION
Brussels - July 20, 2010 - ESOMAR/EFAMRO had a private face-to-face meeting with European Commission officials on 20 July to discuss industry concerns relating to the EU data protection legislation review.
ESOMAR and EFAMRO visit European Commission to discuss data protection rules review
ESOMAR called for a meeting with the European Commission because of the wide-ranging debate on the review of existing legislation. ESOMAR is concerned that the review could have a serious impact on the way in which market, social and opinion research is conducted particularly online.
The priorities raised at the meeting which took place on 20 July 2010 included highlighting that market research must be recognized as distinct from commercial communications such as direct marketing, a difference which is sometimes forgotten or misunderstood by regulators. Furthermore, possible redefinition in EU legislation of the consent by data subjects for use of their data was also addressed.
Further contacts with other regulators are planned in the coming months to protect and promote the sector’s interests.
For more information on latest developments, go to ESOMAR Public Affairs section.
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Erika Harriford-McLaren
Strategic and Corporate Communications Manager
Email: e.harriford-mclaren@esomar.org
T: + 31 (20) 664 2141
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About ESOMAR
ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With more than 4,600 individual members in over 100 countries, all of whom have adopted the ICC/ESOMAR International Code, ESOMAR promotes the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
For more information on ESOMAR, please visit www.esomar.org.