ONLINE RESEARCH 2009
ONLINE PANELS AND BEYOND
CHICAGO / 26 - 28 OCTOBER
Keynote round table - Social Networks: The Big Players
Moderated by:
Tom Anderson
Feauturing:
Daniel Shapero
Sean Bruich
Listen to an introduction interview by Tom Anderson
Abstract
Social Media is both exciting and scary to many marketers. In a 2009 study conducted by Anderson Analytics among over 600 senior level marketers "social media/web 2.0" trend was viewed with both great frustration and excitement. The majority (67%) of these executive marketers considered themselves beginners when it came to leveraging social media for marketing purposes.
At the heart of social media lies Social Network Services/Sites (SNS). During the past several years, SNS such as Facebook, and LinkedIn have been enhancing people's ability to express themselves, keep up with friends, explore business opportunities and simply have fun. Savvy marketers have realized the importance of this new medium and have begun leveraging it in all manner of ways from PR and targeted advertising to text mining and sample recruitment better understanding of customer needs.
Most market researchers agree that data driven insights and understanding of how customers expect companies to interact with them on SNS is a critical step in the strategic planning needs of their firms. Social Media 'Experts' differ greatly in their views on how to best leverage this new medium. Because of this, Managing Partner of Next Gen Market Research firm Anderson Analytics will be going to the source of insights on SNS by hosting an expert panel discussion with participants from each of the major SNS players including Facebook and LinkedIn.
Tom H.C. Anderson
Tom Anderson is founder and managing partner of Anderson Analytics, a next generation research firm which leverages new technologies such as data and text mining with traditional market research techniques.
He received an MBA with honors from the University of Connecticut, and a Masters in Economics with honors from Lunds Universitet, Sweden.
Daniel Shapero
Dan Shapero is the General Manager of the LinkedIn Research Network where he oversees day to day operations of LinkedIn's B2B research and sample business. Prior to LinkedIn, Dan was a Manager at Bain & Company, a management consulting firm, where he assisted technology companies and investors in making strategic decisions by intelligently leveraging qualitative and quantitative primary research. Dan has an MBA from Harvard Business School and a BS in applied mathematics from Johns Hopkins University.
Sean Bruich
Sean Bruich leads Facebook's measurement programs for its monetization products, including Facebook advertising. His focus has been on developing fast, scalable measurement products to better understand how advertising impacts user’s behaviors and perceptions.
Before joining Facebook, Sean was with Google's Customer Labs and Quantitative Marketing groups, where he managed Google's quantitative advertiser research and later developed ad effectiveness measurement tools for advertisers.
Previously, Sean studied Cognitive Neuroscience at Stanford University, utilizing tools such as fMRI and EEG.