Codes & guidelines

#ESOMAR #esoCODE

The ICC/ESOMAR Code

ICC/ESOMAR Code (English)
PDF (281 Kb)

Notes On How To Apply ICC/ESOMAR Code (English)
PDF (173 Kb)

Notas En Como Aplicar El Codigo ICC/ESOMAR (Spanish)
PDF (296 Kb)

Notas En Como Aplicar El Codigo ICC/ESOMAR (Spanish)
DOCX (246 KB)

The ICC/ESOMAR Code on Market and Social Research, which was developed jointly with the International Chamber of Commerce, sets out global guidelines for self-regulation for researchers and has been undersigned by all ESOMAR members and adopted or endorsed by more than 60 national market research associations worldwide and is available in 15 languages.

ESOMAR has also issued notes to provide more detailed guidance on how to apply the ICC/ESOMAR International Code on Market and Social Research.


#ESOMAR #esoGUIDE

Guidelines

ESOMAR Guideline for Conducting Mobile Market Research

ESOMAR Guideline for Conducting Mobile Market Research
DOC (283 Kb)

ESOMAR Guideline for Conducting Mobile Market Research (print version)
PDF (842 Kb)

Guía ESOMAR para la investigación móvil (Spanish)
DOCX (247 Kb)

Guía ESOMAR para la investigación móvil (Spanish)
PDF (386 Kb)

Guideline on Social Media Research

Guideline on Social Media Research
DOC (292 Kb)

Guideline on Social Media Research (print version)
PDF (131 Kb)

Guía ESOMAR para la investigación en medios de comunicación social (Spanish)
DOCX (292 Kb)

Guía ESOMAR para la investigación en medios de comunicación social (Spanish)
PDF (131 Kb)

Guideline for Online Research

Guideline for Online Research: updated in August 2011

Guía ESOMAR Para La Investigación Online (Spanish)
DOCX (285 KB)

Distinguishing market research from other data collection activities

Distinguishing market research from other data collection activities
PDF (133 KB)

Guia Para Diferenciar La Investigacion De Mercados De Otras Actividades (Spanish)
PDF (250 KB)

Guia Para Diferenciar La Investigacion De Mercados De Otras Actividades (Spanish)
DOCX (196 KB)

Passive data collection, observation and recording

Passive data collection, observation and recording
PDF (156 KB)

Guía ESOMAR para recolección pasiva de datos, observación y grabación (Spanish)
PDF (366 KB)

Guía ESOMAR para recolección pasiva de datos, observación y grabación (Spanish)
DOCX (260 KB)

Interviewing children and young people

Interviewing children and young people
PDF (147 KB)

Guía ESOMAR para entrevistas a niños y jóvenes (Spanish)
PDF (241 KB)

Guía ESOMAR para entrevistas a niños y jóvenes (Spanish)
DOCX (224 KB)

Customer satisfaction studies
PDF (121 KB)

ESOMAR/WAPOR guide to opinion polls

ESOMAR/WAPOR guide to opinion polls
PDF (393 KB)

Guía ESOMAR/WAPOR para sondeos de opinión y encuestas publicadas (Spanish)
PDF (491 KB)

Guía ESOMAR/WAPOR para sondeos de opinión y encuestas publicadas (Spanish)
DOCX (298 KB)

How to Commission Research
PDF (262 KB)

Mutual rights and responsibilities of researchers and clients
PDF (133 KB)

Mystery shopping studies
PDF (136 KB)

Disciplinary procedures