The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide.
This Guideline will be updated regularly as required. It is organised under six main headings and is designed as a web document. Brief guidance is given at the top level, and more detail is available at a lower level. The main headings and subcategories are listed below and you can click any line to review the appropriate guidance.
|1.1||Over-riding principles for online research|
|2.1||Handling personal data|
|2.2||Notifications and e-mail|
|2.4||Children and young people|
|3.1||Personal data and IP addresses|
|3.2.1||Remote data collection and data transfer|
|4.||Using Online Technologies in Research|
|4.1||Identification and tracking technologies for research|
|4.1.2||Disclosure for identification and tracking technology|
|4.2||Practices that research organisations should adopt|
|4.4||Interactive mobile devices and smartphones|
|4.4.1||Using interactive mobile devices|
|6.||Definitions and Useful Sources of Information|
|Appendix 1 – Key fundamentals of the ICC/ESOMAR Code|