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    The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide. 

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Home > Knowledge & Standards > Market research explained > Glossary

GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A Posteriori
A Priori
A&U
AAPOR
Absolute Error
Accompanied Shopping
Achieved Communality
Acquiescence Bias
Ad Hoc Research
Additive Causal Relationship
Affective Component
Aggregate
Aided Awareness
Alert
All Commodity Volume (ACV)
Alternative Hypothesis
Analyse
Analysis of Covariance (ANCOVA)
Analysis of Variance (ANOVA)
Anchor Label
Anonymity
Answer Cards
Area Sampling
Arithmetic Mean
Artificiality
Association Matrix
Association Technique
Atomistic Test
Attempt
Attitude
Attitude Research
Attitude Scaling
Attribute
Attribute Analysis
Audimeter
Audit
Average
Average Issue Readership
Average Opportunities to See
Awareness
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