GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Gain Score
Galvanic Skin Response Meter
Generalisability
Generation X
Geodemographic Information
Goodness of Fit Test
Graphic Rating Scale
Gross Rating Point
Group Discussion
Group Effect
Groupware
Share |