GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Hall Test
Halo Effect
Hand Tab
Head of Household
Hedonic Scale
Hidden Issue Questioning
Hierarchy-of-Effects Model
Histogram
History Error
Holistic Test
Home Audit (aka Pantry Check)
Home Use Test (aka Extended Use Test or Product Placement Test)
Host or Hostess
HTML Survey
Hypothesis
Hypothesis Testing
Share |